Homescreen
Posts
🏠 Apps, Take My Money

🏠 Apps, Take My Money

It's a race between TikTok, Flip, and Meta

Stephen Flanders
November 10, 2023

Gm. Today’s article is all about in-app shopping. I’m not usually an impulse shopper, but I have to admit, I saw a really funny ad for a shark onesie and I got it as a birthday gift for my girlfriend. Thing was like $50 😭. So here’s my question for today:

Have you ever bought something in an app?

BROUGHT TO YOU BY:

🏠 TECH

The In-App Shopping Wars

When you shop online, where do you go? Directly on the brand’s website, on a marketplace like Amazon or Etsy, or in an app?

I don’t know about you, but it increasingly feels like in-app shopping is taking over.

In just the last few weeks, there have been multiple major moves in the mobile shopping world:

The TikTok shop was rolled out in the US, pushed to the main page, and is giving 30% coupons to first-time buyers. It now feels like every 3rd video on the for you page is a shopping ad. No wonder 1 out of every 10 Americans will buy something on TikTok this year.
Flip, basically an exact clone of the TikTok shop, took the internet by storm 4 years after it was first launched by offering almost too-good-to-believe referral bonuses. I personally landed like $150 in free money that I used to buy 3 different things.
Meta is making it so users can link their Instagram and Facebook accounts to their Amazon accounts so they can shop on Amazon directly in the app.

That’s 3 major developments in in-app shopping, and that’s not even mentioning that Google Search is getting a dedicated page for shopping, Chrome now proactively looks for discount codes, and Mozilla has launched an AI model that identifies fake product reviews.

Up to now, in-app shopping hasn’t really taken hold in America like it had in other parts of the world.

But it’s clear some of our favorite apps are doing everything in their power to make fetch it a thing.

Big Bucks: In this potential $340B market, the winner stands to make out extremely handsomely.

Accelerate Your Career With Sidebar

Sidebar is a leadership platform for those who want to do more, do it better, and do it faster. 📈

Their approach to helping members level-up their careers is focused around small-peer groups, a tech-enabled platform, and an expert-led curriculum. Members say it’s like having their own Personal Board of Directors.

Imagine being able to tap into a small group of supportive peers (think Fortune 500 execs and innovative start-up CEOs) who have best-in-class experience in the industry for advice, new perspectives, and raw feedback to catalyze your professional growth. That’s Sidebar.

Nothing will get you further in your career than learning from your peers - it’s a true competitive advantage. See what they mean at Sidebar.com, and request an invitation to join.